In July 2020, U.S. Bank sought to create a national program with a local feel that would provide opportunities to engage existing customers, support small businesses, and bring goodwill and community to markets that have been hard hit by COVID-19 and economic stresses.
The result was the “Good Truck” food truck campaign, a program that features local U.S. Bank small business customer restaurants. The fleet of branded trucks travel around the country serving local food favorites, from coffee to popcorn to ice cream and beyond. The trucks will activate at U.S. Bank branches and public consumer locations, providing a sustained presence in-market and creating goodwill throughout the community.
This Year on July 27, the Shasta Family YMCA is happy to announce that the Good Truck will be visiting our facility from 11am to 1pm! Neon Palm Ice will be serving FREE Italian Ice to any and all visitors in the parking lot of YMCA South, right on the corner of North Court Street and Eureka Way! Both members and non-members alike are welcome to come and enjoy a time of community and ice cold treats.
We can’t wait to see you there!
For more info about the Good Truck Campaign head to usbank.com